Matt Damon's 'We Purchased a Zoo' to Sneak on Thanksgiving Weekend

Last Century Fox will sneak Cameron Crowe's We Purchased a Zoo on November. 26 -- four days prior to the Matt Damon-Scarlett Johansson starrer opens countrywide on 12 ,. 23.our editor recommendsScarlett Johansson and Matt Damons 'We Purchased a Zoo' Specific by PETA Charge time between your sneaks and also the movie's official debut date is unparalleled, based on Fox, and reflects the studio's confidence within the PG-ranked film. The film will have on November. 26 in additional than 800 theaters countrywide, although that number could grow. Sneaks are utilized by galleries to construct word-of-mouth and, in some instances, trigger reviews. "Every now and then, we're lucky enough to get possess a picture that audiences of all types and any age respond so strongly, it demands a large and unpredicted event. We Purchased a Zoo is the fact that type of picture -- and Thanksgiving is a superb time for you to share it via this special very early preview," Fox leader and chief marketing officer Oren Aviv stated. Fox made the decision to keep the sneaks in line with the outcomes of test tests in large metropolitan areas and America's heartland. The studio is joining up with TOUT on the "TOUT Takeover," that will allow individuals attending the sneaks to publish their very own reviews from the film (one entrant will win a visit for four towards the North Park Zoo). The social networking campaign will also incorporate a live talk to Crowe following a film, and tie-inches with Facebook . "I believe I'm the main one obtaining the early holiday gift," Crowe stated. "Holding previews to date in front of our opening is really a bold movie -- but that's one of the numerous reasons I love it." We Purchased a Zoo, also starring Elle Fanning and Thomas Haden Chapel, informs the storyline of merely one father who would like to give his family a brand new start and moves to some home that's smack in the center of a lower-and-out zoo. Together, he and the two children attempt to restore the zoo to the former glory. Crowe co-authored the script with Aline Brosh McKenna, with Julie Yorn and Ron Yorn creating. Related Subjects Matt Damon Scarlett Johansson Cameron Crowe We Purchased a Zoo